Aleksandra Mikołajczyk
Marketing
Planning Your E-commerce BudgetArticle for E-commerce in Practice
I’d like to invite you to read my article published in “E-commerce in Practice.” This time, I focus on how to plan marketing spend for an online store – especially in periods when budgets need to be managed more carefully.
In the article, I explain why a deeper understanding of costs and return on investment should be the foundation of any marketing activity – particularly in times when customer expectations are constantly shifting.
I also share which metrics are worth paying close attention to, so you can manage campaigns more effectively and avoid wasting budget on channels with limited sales potential. I touch on practical ways to run more personalised remarketing campaigns and explain why a consistent brand strategy is key when competing for the same customer’s attention.
I also draw on my own experience, showing how to build stronger relationships with customers and activate your audience – whether through loyalty models or referral-based marketing. The idea is simple: even with a limited budget, it’s possible to grow your business and strengthen your brand, as long as you use your tools wisely and stay consistent in how you communicate your value.
If this is something you’re currently working through, I encourage you to read the full article on “E-commerce in Practice” – a magazine focused on practical solutions and real-life examples from the world of digital commerce.
