Aleksandra Mikołajczyk
Marketing
Collaboration: MANDEL
In February, I started a strategic project with the Polish brand MANDEL, focused on optimising and scaling their e-commerce. As part of this collaboration, I’m responsible for shaping the revenue growth strategy, improving performance marketing, and refining how the offer is structured across different customer segments. Over the next few months, our priority is to strengthen the brand’s presence among new audiences.
My goal is to introduce solutions that improve the online shopping experience and translate into long-term customer relationships. There’s no need for a revolution – the brand already has strong foundations and significant potential. My focus is on connecting the right pieces into one coherent process. To do that, I analyse past campaign performance, review the effectiveness of sales channels, and look closely at internal operations. I started by aligning the product, marketing, and sales areas. I strongly believe that the best results happen when everyone works towards the same goal, with a shared understanding of what we’re trying to achieve.
MANDEL is a brand with strong potential, built on high quality, local production, and designs aligned with key trends. I choose to work with brands that understand that today, quality is not a differentiator – it’s the foundation. As brands scale, the level of quality needs to scale with them. Only then do marketing efforts truly matter. MANDEL is a brand that genuinely delivers on the quality it communicates.
I’m confident that with a clear revenue growth strategy, optimised marketing efforts, and well-structured processes, MANDEL will continue to strengthen its position in the fashion space, reach new audiences, and deepen relationships with its existing customers. That’s the goal.
